Beer As Folk: a fundraiser for the Takoma Park Folk Festival Category: Apparel
Fundraising is always a challenge for non profits, even one as established at the Takoma Park Folk Festival. During the economic down turn, funds could not be guaranteed through normal granting sources and the festival needed cash to head into the next festival.
I created BEER AS FOLK as a way to bridge the cash gap and set the festival on a solid footing.
BEER AS FOLK was a natural brand extension of the mission of the festival to bring music to the people. Created as an old fashioned pub crawl, the festival helped full local taverns and put free live music to the people.