Why is a logo important?


Q: Why is it important?
Q: Does it matter what it looks like?
Q: Is your brand professional?

These are good questions to ask when considering getting a logo design or looking to rebrand your business.

The truth is, a logo speaks volumes about your company, straight away it tells your “future clients” if you are reliable and instills trust in them. Although offering a good service or quality product is highly important, how you initially present yourself is what will win you their trust and in the end win them as a client. As I have already mentioned, how good your service or product is will decide if you are successful long term, but the initial image of your company says many things to potential clients / customers:

1. Are these guys professional?
2. Do they seem to care about their business (which in turns means do you care about your clients)?
3. Does their business seem to be one I can trust?

A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product or service offered.

A professional logo design will establish a professional image of your company and strengthen your brand. Actually, in most cases the consumer gets the first impression about your company through your logo. Your logo should build a brand that is strong enough to give your consumer a visual imagery of your company. People should be able to identify your company on sight of your logo.

A professional image can be as simple as a text logo with a different colour letter in it to give it a unique twist, or a logo with a complex symbol to represent the company ideals and it’s philosophy. Making it unique and professional is what is important, a poor quality logo can be negative to the image of your company and may do more damage to your business than you might care to think!